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BSc Marketing

Provides students with the knowledge to plan and manage marketing activities and also additional competencies in other areas of business and general management.

BSc Marketing


Overview

The Bachelor of Science in Marketing provides students with the knowledge to plan and manage marketing activities and also additional competencies in other areas of business and general management. It equips students with managerial, numerical and analytical skills that every marketer needs. The programme has a curriculum that is enhanced with a contemporary and specialised focus on marketing. It will prepare students to be marketing professionals in any industry, including the public sector.

Today’s executives face the challenge of an increasing overlap and integration of business and management functions within their organisations. While they need to be specialists within their focused areas of responsibilities, they also need to maintain their grasp of general management and business. Singapore University of Social Sciences' BSc in Marketing addresses and meets these shifting needs and demands of the marketing profession within the ever-changing business environment. The programme will enable our Marketing graduate to be equipped with specialised marketing knowledge and also be competent in keys areas of business and management.

The programme is taught by faculty with globally recognised qualifications and extensive experience in academia and industry. In addition, industry speakers are often invited to give talks related to key topics of study.

As most students are also working professionals, the courses in the School of Business have been developed with an emphasis on work-based examples and industry linkages whenever possible. This may allow students to apply what they have learnt in their work domains after class. Courses are taught using a seminar style approach to instill confidence in students during group and open discussions and to encourage effective communication for the students.

Admission Requirements

Refer to general admission criteria for undergraduate programme.

Interviews will be conducted for all shortlisted applicants to assess their suitability in terms of their motivation and ability to complete the programme.

Financial Assistance

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Programme Structure

BSc Marketing
Students are required to complete a total of 130 credit units (cu) to graduate with a basic degree, inclusive of 10 cu of SUSS core courses.

The breakdown of the cu to be completed is:

  • 50 cu of business compulsory courses
  • 30 cu of marketing compulsory courses
  • 30 cu of marketing elective courses
  • 10 cu of general elective courses
  • 10 cu of SUSS core courses

BSc (Honours) Marketing
Students who achieve a CGPA of 3.5 and above upon completion of their basic degree will be invited to enroll in this Honours programme.

Students who accept the invitation will need to complete another 40 cu of courses to achieve 170 cu in total and have to satisfy all university requirements in order to graduate with honours.

The breakdown of the cu to be completed is:

  • 50 cu of business compulsory courses
  • 30 cu of marketing compulsory courses
  • 30 cu of marketing elective courses
  • 10 cu of general elective courses
  • 30 cu of honours compulsory courses
  • 10 cu of honours elective courses
  • 10 cu of SUSS core courses

This programme is targeted at applicants from various industries (including MNCs; sales and marketing executives; and officers from government and not for profit sectors) who want a specialised marketing qualification with integrated additional competencies in key areas of business and management. The programme is also suitable for applicants with non-business qualifications and experience who wish to make a career switch into Marketing.

Graduates of this programme can serve as Managers/Executive Officers in departments of companies in all industries, or in similar positions in the public sector.

Graduates from the programme can excel in the following marketing careers: marketing communications and public relations; business-to-business marketing; distribution management; product and brand management; retail management; sales management; marketing research and services marketing.

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