Singapore University of Social Sciences

Capstone Project

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Schemes: To be confirmed

Language: English

Duration: 12 months

Fees: To be confirmed

Area of Interest: To be confirmed


Synopsis

This research-based course consolidates the student's overall learning from the programme through the applications of key business skills and artistic techniques towards a visual communication project that addresses the specific needs of a particular business sector such as marketing, advertising, media and communication.

Level: 4
Credit Units: 10
Presentation Pattern: Every semester

Topics

  • Course overview; choosing a topic, framing a research question and conducting a literature review
  • Quantitative & Qualitative Research methods: collecting, managing and interpreting data from the survey
  • Hypothetical survey analysis of a brand in specific market. Role-play the survey and carry out mock-presentation of the findings
  • Preparing the research proposal and drafting questionnaires. Field work on collection and analysis of data, scheduling final report progression
  • Research subject: From topic to question and finding the answers
  • Research Method I: Scope of visual culture and communication research
  • Research Method II: presenting a logical framework for research statement

Learning Outcome

  • Review the literature on a topic and frame a suitable research question
  • Devise a research methodology to investigate your research question
  • Undertake data collection and analyse gathered data
  • Demonstrate competency in research report writing
  • Hypothesize a communication narrative and marketing strategy for the purpose of creating a brand or corporate image, an advertising campaign, or a media strategy
Back to top
Back to top