MKT362 Pricing provides a roadmap to pricing strategically that would enable organisations to use pricing as a tool to drive profitability and sustainable growth. Students will learn new perspectives for determining product and service pricing and gain timely insights into strategies that managers can employ to determine the appropriate price to capture the value provided to customers.
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.