Singapore University of Social Sciences

Airline Management (MGMT415)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: To be confirmed

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Science & Technology

Schemes: To be confirmed

Funding: To be confirmed


Synopsis

An introduction to the administrative aspects of airline operation and management is provided in this course. Topics include the annual profit plan, uniform system of accounts and reports, demand analysis, scheduling, the theory of pricing, fleet planning, facilities planning, and airline financing.

Level: 4
Credit Units: 5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

  • Aviation: An Overview
  • Historical Perspective
  • Air Transportation: Regulators and Associations
  • The General Aviation Industry
  • The Airline Industry
  • Economic Characteristics of the Airlines
  • Airline Management and Organization
  • Forecasting Methods
  • Airline Passenger Marketing
  • Airline Pricing, Demand, and Output Determination
  • Air Cargo
  • Principles of Airline Scheduling
  • Fleet Planning: The Aircraft Selection Process
  • Airline Labor Relations
  • Airline Financing
  • International Aviation

Learning Outcome

  • Recognize the characteristics, scope, and economic significance of the Aerospace/Air Transportation industries and their major business segments - the government market and the commercial market for air transport and general aviation aircraft.
  • Describe the historical development of US airlines and general aviation, including the federal legislation affecting the industry's growth and development and identify and discuss the roles of the Department of Transportation (DOT), Federal Aviation Administration (FAA), etc.
  • Discuss the major factors affecting the aviation industry in the post-deregulation period and explain the current structure of the US airline industry; describe the post-deregulation expansion, consolidation, and concentration of the industry,as well as the current trend of intra-industry agreements
  • Recognize the principles and practices of managerial planning, organizing, staffing, directing, and controlling; describe the organizational structure of a typical major air carrier, to include the purposes and function of various administrations and departments.
  • Discuss the importance of forecasting in relation to analysis, planning, and control; describe the primary forecasting methods used by firms engaged in air transportation.
  • Explain the activities involved in marketing air transportation, and examine strategies designed to gain market share, increase product development, and penetrate new markets.
  • Examine the determinants of airline passenger demand and the elasticity of demand, pricing strategies, inventory/yield management, operating costs, profit maximization, and output determination in the short run.
  • Identify the three types of air cargo operators, and distinguish between air-express, air freight, air mail services and describe the factors affecting airline scheduling, and discuss the problems of traffic flow, schedule sensitivity, and financial leverage of load factors
  • Explain labor - management relations in aviation, and the Railway Labor Act and examine the major sources of funding, cash management, and financial planning for the airlines.
  • Describe the principles of international airline operations, globalization, the role of international conferences and conventions, and discuss the passage of the International Air Transportation Competition Act of 1979.
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