Singapore University of Social Sciences

Business Chinese

Applications Open: 01 April 2019

Applications Close: 31 May 2019

Next Available Intake: July 2019

Schemes: Lifelong Learning Credit (L2C), National Silver Academy (NSA)

Language: Chinese

Duration: 6 months

Fees: $657 View More Details on Fees

Area of Interest: Others


With the rise of the Chinese economy and the growing economic and trade co-operation between Singapore and China, more working adults need to communicate with Chinese-speaking associates and/clients. The focus of this course is effective communications in Chinese in line with Chinese business practice. This activity-based course aims to provide an understanding of Chinese communication style, equip the students with the necessary knowledge and skills to communicate in an effective manner in different business situations. It will also help students improve their personal effectiveness and relationships with business associates and clients. This course will be delivered through seminar discussion, role-play and online discussion in Chinese, with a focus on oral communication competency. 随着中国经济的崛起与新中经贸合作的加强, 越来越多的工作人士需要以华文与客户或合作伙伴交流。本课程旨在帮助学生提高华文商务交流技巧。 本课程通过多种练习与讨论,加强学生对华文商务交流特点的理解,并提高学生在不同工作或商务场景的交流技巧。本课程也有助于学生社交技巧与合作伙伴与客户关系的加强。本课程的讲授包括讲师讲解及课堂与网上讨论。

Level: 1
Credit Units: 2.5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in MyUniSIM. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.


  • A brief overview of Chinese business culture and values
  • Impact of culture on Communication - Pitfalls of literal translation
  • Communication styles: High-context vs low-context
  • Framing communication positively
  • Handling delicate topics and issues
  • Communicating in different situations - First contact with associates/ clients
  • Communicating in different situations - Giving compliments
  • 提高以华文与客户或商务伙伴交流时,对文化差异的敏感度
  • 解读委婉、含蓄的华文表达
  • 以有效专业的方式进行华文交流
  • 通过有效的交流方式,建立良好的商务关系

Learning Outcome

  • List the keys values of communication in Chinese • 掌握华文交流的主要原则 ,了解中华文化对华文交流的影响
  • Analyze the differences between high-context and low-context communication styles • 对比高语境与低语境文化交流方式的差异
  • Identify of pitfalls of literal tarnslation from English • 识别直接翻译“陷阱”
  • Identify their own communication style in comparison with high-context style • 了解自己的表达交流特点
  • Interpret the sub-texts, nuances and subtleties ("hidden" message) taht are a part of communication in Chinese • 解读华文交流中的“潜台词”e
  • Develop language tactics/ strategies to deal with unpleasant or delicate issues • 以正面的方式应对不愉快的话题
  • Describe the cultural differences in communication style between Singaporeans and Chinese • 对比新中两地华人交流的特点
  • Use business conversational skills in Chinese • 以华语进行商务交流
  • Develop rapport-building skills in their communication • 改善与客户或商务伙伴的关系
  • Solve conflicts in communications • 解决矛盾与冲突
  • Develop personal effectiveness • 通过有效沟通,提高个人效能
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