COM323 Crisis Communication provides the theories as well as practical examples of crisis communication. Students also learn about issues related to accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal quagmires, corporate re-organization, food crises, negative press, media training and risk management.
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.